Mission Statement – PEST analysis

15 03 2008

A ‘mission statement’ of an organisation is a brief statement of its purpose. Companies sometimes use their mission statement as a punchline in their advertising campaigns but the intention of a genuine mission statement is to keep members and users aware of the organization’s purpose. 

The mission statement also often spells out the organisation’s intended activities and its values. This makes it easy to analyse its social contribution and its involvement in the political,and or economical arena. Thus a PEST  analysis can be carried out. 

PEST analysis stands for “Political, Economic, Social, and Technological analysis” and describes a framework of macroenvironmental factors used in environmental scanning. It is a part of the external analysis when doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. (from wikipedia)

For smaller businesses this can be left to devolve with time and emanate from their activities with time, but it is not advisable. A good mission statement is a good tool to have in any business toolbox. If you need assistance with developing a mission statement or just someone to bounce ideas then feel free to contact bamkuru at – bamkuru-at-yahoo-dot-co-dot-uk

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