Internet Marketing

15 04 2008

Internet marketing is so vast a subject and there is a lot to learn and chase up. I  am currently working on my website! I therefore apologise for the break in submission of articles to this blog. I promise I shall return with a vengeance – more content and better SEO and SEM. For the moment please bear with me.


My Theme Song

26 03 2008

I love my music with a passion! I cannot play any instrument although I keep promising myself one day I will learn to play the box guitar. I have therefore decided to dedicate a section of this blog to music. There is a song which will always inspire and uplift me and so I have gone and picked it for my theme song. I hope you like it too. (double click on the play button- not the centre one!)

Starting out in Business

22 03 2008

So now you have had an opportunity to take a break from work and suddenly you say to yourself – I wish I could start in business. It could be you have been on holiday and saw something that triggered that itch again “Hey I could start a business like this back home!!” well here are a few pointers to guide you through the thinking and planning process.

Before you take the plunge ask yourself the following;

1. What problem am I solving?

If there is a problem which you have identified and think you can offer a solution chances are you have found a niche, chances are that you will get customers. If there is no problem solved ditch the idea or think more about it before plunging into the idea this will prevent many headaches and pitfalls ahead.

2.     Carry out a market research.

Do people actually need this service? If not, surely you will have problems in getting customers. Check out the competition, who else is doing it in the area? what will make you a better option than the rest? Are you going to be cheaper, or are you going to offer higher quality, better service? Just because that takeaway in the area is always busy does not necessarily guarantee you customers if you open another takeaway shop next door.  Can you deliver the same quality, at the same price, for how long?

3. Do your figurework thoroughly.

Work out the costs, expected revenue, do cashflows etc. If unable to do this ask for help. Its important to think beyond the first six months. Strategic plans at this stage are important. Budgets and forecasts are vital and they have to be as realistic as possible. Its very rare for a business to double revenue in the first three years! Remember failing to plan is planning to fail! Most small businesses fold up in the first three to five years and its mostly due to failure to plan.

4. Do not follow the E-Myth ( Just because you are the best builder does not mean you will run a successful construction company!) Are you getting yourself a business or are you just creating a job for yourself? Just because you have a degree in Mechanical Engineering or because you have umpteen years experience in a trade does not mean you will succeed in business for yourself!

For more ideas and further discussion on this topic or for help contact bamkuru!

Mission Statement – PEST analysis

15 03 2008

A ‘mission statement’ of an organisation is a brief statement of its purpose. Companies sometimes use their mission statement as a punchline in their advertising campaigns but the intention of a genuine mission statement is to keep members and users aware of the organization’s purpose. 

The mission statement also often spells out the organisation’s intended activities and its values. This makes it easy to analyse its social contribution and its involvement in the political,and or economical arena. Thus a PEST  analysis can be carried out. 

PEST analysis stands for “Political, Economic, Social, and Technological analysis” and describes a framework of macroenvironmental factors used in environmental scanning. It is a part of the external analysis when doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. (from wikipedia)

For smaller businesses this can be left to devolve with time and emanate from their activities with time, but it is not advisable. A good mission statement is a good tool to have in any business toolbox. If you need assistance with developing a mission statement or just someone to bounce ideas then feel free to contact bamkuru at – bamkuru-at-yahoo-dot-co-dot-uk

Internet dating!

11 03 2008

Gone are the days when people only dated the girl next door or the guy on the next street! In African folklore they used to say “Rooranai vematongo – only marry from the same patch!” Although this was true and had very valuable reasons for it the world has moved on! Try explaining what happened to love letters! Its been replaced mainly by mobile texting, what happened to telegrams(what??…) They are gone. Now there is the subject of internet dating – dating somebody you have never seen? Yes it happens and sometimes is very successful for the lucky few. It has its pitfalls and its strengths. I am not a fundi or guru on it but hey its worth a try, I therefore would like to share with you what I think and hopefully the brave people out there will also air their views. Can you love only somebody you have seen? (with due respect, if this was the case how would you explain how blind people fall in love?), Can you only love somebody you have met? How do you explain arranged marriages – are they totally devoid of love?

I would be the first to say and agree totally that there are a lot of untrustworthy people out there but is everybody out there bad? No! Sometimes you get the chance to “meet” somebody genuine out there, a soulmate, a friend, a trully beautiful soul who is searching for somebody true and like-minded. How can you tell that the person is genuine? honest? trustworthy? (I would like to hear your views out there). I believe with enough communication, trust, and faith its possible to experience true internet love. 

Barack Obama – Why vote for him?

9 03 2008

Is Barack Obama worth voting for? Is he of substance? I think he is a man of substance. He left college to go and help improve other people’s lives. He did good and realised he needed to do it on a bigger scale – become president of America! If I could I would vote for him. If he wins he will be the first black American president. He would epitomise the decolonisation of Africa – African leading American!! I mean this in a nice way though – imagine how that would lead to improvement in Afro-American politics!! Would that not lead to better world politics? Maybe that would reduce strife and poverty in Africa. He should not be judged on his colour but on his personality.

Smoke & Mirrors

9 03 2008

Smoke & Mirrors

Really funny billboards! worth reading – just follow the link